He treats scent as emotion engineered — built through clarity, pressure, movement, and restraint. No excess. No noise. Only what matters. Maison Ric reflects his perspective: precision in structure, intensity in instinct, and a refusal to stay in the middle. Breath or break — the philosophy he follows, and the one he builds for you.
Maison Ric is shaped by a creator who believes perfume should challenge before it comforts. Every formula begins with tension — a clash of structure and instinct — then settles into something unmistakably alive.
Trained between Europe and Asia, he carries the discipline of Paris and the intensity of Vietnamese spirit. This duality defines the house: refined on the surface, driven underneath, always pushing toward the edge.