Echoholic is inspired by film addiction — the kind of devotion that keeps you chasing stories, characters, and emotions. For us, the cinematic “rose” is Anne Hathaway: sharp, modern, elegant, fierce. A chameleon who shifts from softness to steel in a breath. Her role in Les Misérables — fragile yet unbreakable — ignited this scent. We rejected the film’s sadness and chose its strength instead: a woman rising, tears shining like dew, voice cutting through darkness. Echoholic carries that moment — beauty under pressure, resilience turned into glow.

This is an avant-garde rose: sweet yet thorned, soft yet untouchable, intimate yet proud. It embodies a spirit that is humane, modern, self-respecting, and quietly defiant. Echoholic blends Centifolia roses from UNESCO-protected gardens in Grasse — hand-picked before sunrise for purity — with rare Taif rose from Oman. Taif adds crystalline sweetness, a wet-earth depth, and a honeyed warmth that feels alive. It is one of the world’s most precious roses, ordered years in advance and treasured like gold.