Gypsum Flower begins in Alberobello — a white, silent village that looks unreal at first light. Trulli houses rise like pale cones against the sky, glowing as the sun turns their walls into soft, shimmering shapes. Morning there feels suspended: quiet air, white stone, a brightness that borders on the supernatural. It is a place you enter once and never want to leave. A place that feels both ocean and sky, both grounded and weightless.

The scent captures that moment when light wakes the senses all at once. A crisp, warm beam moves across white walls, carrying a soft musk that feels vegetal, clean, and luminous. Everything sharpens. Everything opens. Gypsum Flower is not about nostalgia — it’s about the clarity of that instant: seeing, smelling, and breathing in perfect alignment.